The Brief

The agency “Osez vous démarquer ” asked our team to take charge of producing 8 TV clips for the furniture store Belot. The scripts offers a second-degree approach to modern furniture design. Our mission is to put it in image as faithfully as possible through a simple and refined staging, “like the curves of a beautiful piece of furniture” …

Our approach

Everything is shot on a big shooting day by carying up our white background studio in the heart of the Belot store. Sequence after sequence, we direct actors and extras, illuminate, re-illuminate the furniture to make the most of their details on screen. A backstage shooting is also set up to feed social networks and website !