The briefing

In early 2018, the leading house rental company in the Belgian Ardennes Ardennes Etape creates a blog dedicated to the most beautiful hikes in the region. They call our agency for the creation of video content for a digital campaign on social networks (Facebook, Instagram, Twitter) and the feed of the blog “Oui, Go!“.

Our approach

We identify two key expectations fot this blog communication : videos are a teasing on the hikes but must not reveal all their secrets (nature, special spots …) and the contents must fit to different targets. We are going on 3 targeted achievements (families, friends, pets) with content adapted to useful social networks as well as blog articles where videos are published.