The briefing

Paolo Bari is a young entrepreneur from Liège who has reinvented the leather goods for men by creating very high-end bags 100% masculine and made by the best craftmen in Italy ! During the summer of 2018, he asked our agency to create a Kickstarter video campaign dedicated to the launch of its range …

Our Approach

Since the Made in Italy and the continuous search for perfection in terms of materials are the strengh of this project, it seemed unmissable to go there and follow Paolo in his meetings with suppliers and thus understand its high standards of quality and design. This video was shot between Naples and Liège in the way of a micro documentary. The voice over is from Paolo Bari as part of the fundraising campaign where proximity to the entrepreneur has a role to play The Kickstarter campaign is to discover here.