Briefing

At the end of 2018, Espace Mode stores and Impact Diffusion agency call on our agency to design and produce a TV commercial. Objective: renew the image of the brand by proposing something more fresh and surprising for the holidays through a spot (available in a version 15 and 7 seconds) to broadcast on the channels of the RTBF.

Our approach

Rather than play on the advertising side of fashion, we choosed to create a photoshoot behind the scenes ask the viewer what the fashion is for him : This approach made us be able to play on three effects :

1. Make the public discover the heart of an universe they do not know.
2. Interacting with him thanks to the camera look and the voice grip.
3. Associating fashion vision with Espace Mode.