The Briefing

At the end of 2018, La Glisse shop, outdoor and mountain equipement store in the Province of Liège, called on our agency to produce 2 spots for broadcasting Auvio, RTBF’s digital platform. On 10 and 15 seconds, they wanted to present the shop, the new winter season and their various services through visual content …

Our approach

The first spot is about a 100% visual approach filmed in store with a “smoke machine” and lighting. Our will was to focus on the workshop and maintenance services through teasing images..

The second video is more trendy, fashion, visual and explicit. By calling a few amateur models, we create a fake shooting to film some flagship outfits of the new winter season. Through some cinematic images, we highlight the waxing services and thermoformed boots. A voice-over ends the video with some packshot images of corners to reflect the size of the store.