THE BRIEFING

The Kineo fitness and wellness centers call on our team in 2018 to create a video that highlights the professional coaching of KINEO coaches. We suggested to the client the creation of several alternative contents in a social media campaign, also exploitable on other channels…

OUR APPROACH

We wanted to get out of the usual canvas of videos shot in the gym, we decided to take the opposite: why not create content outside the gym that suggests fans to go there to be well coached? From there, we created 5 very short scenarios in which people play sports in inappropriate places, around a general theme: do you rather coach by pros! Everything were broadcasted through a Facebook campaign, an e-mailing campaign and on cinema screens.