The briefing

In May 2018, Moustic agency calls on Otra Vista for to create 2 TV commercials for Eurekar, a concept of sale of certified used vehicles set up by the Vanderheyden group. The brief is clear: it is a question of replacing existing spots that have become too dusty. To do so, the agency offers us the theme of “child’s play”.

Our approach

Our creative team then brainstorm on 2 original storyboards that would exploit this theme in the context of sales car industry and repair services. The voice-over, meanwhile, was supported by Moustic. As a result, our two spots have delighted the client and have since been broadcasted in Belgium and Germany, in digital and on TV.