THE BRIEFING

After a first successfull collaboration for its 50th anniversary, the Belgian company Dufrais/Detry, specializing in butchery products entrusts our agency with two video campaigns. We were asked to communicate two strong messages to its customers: the origin of the 100% Belgian products from its beef sector and the freshness of the take away recipes made in its butcheries. The broadcast is planned on all the screens of the brand points of sale…

OUR APPROACH

We started with the creation of a minimalistic visual identity, striking and recognizable. We shot sequences everywhere in Belgium, at the heart of farms and into the studio to share the values ​​of quality and respect for the consumer that matters the most to the company.