Early 2019, the starter company Yummy Food contacted us to showcase its product concept in video: a range of sauces “zero fat”!
One goal: making people discover its products the funny way on social networks ..
We create a digital campaign spread over a whole year with different short contents, as the seasons go by, reflecting the spirit of this range: Zero fat, zero reasons to deprive yourself! We start with our favourite season: the summer and its unmissable barbecues; we choose a charismatic key character that we will find throughout the campaign we’re ready to shoot ! Videos to discover throughout the year on the website and the Yummy Food page, among others.