Kipsta is a brand of “Decathlon sports group.” Foot, Rugby, Volleyball, basketball but also handball or field hockey! In April 2017, the brand asked Otra Vista to highlight the new pro model hockey stick by Jill Boon on the web, Belgian field hockey champion and technical partner of the brand.
Our team then worked to write an original script before embarking on production…
The story, the scenery, the format … Everything was thought out by our team who traveled to the Racing Club in Brussels, equipped with video and light equipment to shoot the images needed to put their storyboard images into action. You will be able to find some ambience images of the shooting here.
The campaign was a huge success on Facebook but also on Instagram with thousands of views in just 24 hours. Otra Vista has been working with Decathlon – its stores and its various brands – since 2013. This was a second collaboration with Kipsta (the first one was launched at Euro 2016). During the summer of 2017, our team will collaborate again for Kipsta, always around Field Hockey, but this time at the parent company of Lille (France).