The Kineo fitness and wellness centers call on our team in 2018 to create a video that highlights the professional coaching of KINEO coaches. We suggested to the client the creation of several alternative contents in a social media campaign, also exploitable on other channels…
We wanted to get out of the usual canvas of videos shot in the gym, we decided to take the opposite: why not create content outside the gym that suggests fans to go there to be well coached? From there, we created 5 very short scenarios in which people play sports in inappropriate places, around a general theme: do you rather coach by pros! Everything were broadcasted through a Facebook campaign, an e-mailing campaign and on cinema screens.