iMoov

What we did ! Post ProductionScenario

The briefing

The start-up IMoov and the creative agency of Liège Smartcom have chosen Otra Vista to create the  showcase video of their new patented product: an ultra versatile and ergonomic support for laptops and tablets ! Objective: to develop a new “more modern” video communication for social networks and to optimize the last stage of their fundraising campaign in the United States.

Our approach

We decided to stage its use through a fresh and urban video, from a series of ‘keywords’ that define the product! After selecting a character, we went to the most emblematic corners of the City of Liège to bring back the best content to create the film!

 

 

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