DECATHLON TREKKING DAYS

What we did ! Broadcast

THE BRIEF

Early 2019, Decathlon Belgium calls on the Otra Vista agency to cover a national event host by the Quechua brand : the Trekking Days ! What they need : offering an original reporting of the event over the two days for both its social networks in both french and dutch.

OUR APPROACH

We propose a cross-canal reporting in order to animate the main social networks on which Decathlon Belgium is active: Instagram and Facebook. We offer, in addition to the classic “aftermovie”, Instagram and and Facebook lives and daily reports on the highlights of the day, interviews in IGTV format (Instagram TV) … Everything edited there and directly broadcasted from the camp.

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